Tattoo's have grown in acceptance and have become much more mainstream in the last ten or so years. It's interesting that tattoo businesses are now calling themselves tattoo "salons" and tattoo "studios" instead of using the old phrase tattoo "parlor". In a 2003 poll it was found that 16% of American adults have a tattoo. You see many young women now with a lower back tattoo. Technology has helped advance the popularity of tattooing with better longer lasting colors and improvement in equipment.
Still about beauty on the back, good looking side.